Top production company, MACKACE Enterprises will handle all logistical and event coordination efforts. Background: http://www.mackaceenterprises.com
MACKACE Enterprises has a thirty year history of producing great events around the world. Headed up by music industry professional Luther McKenzie, the company is expert in transforming strategic plans into workable and successful projects. The company has particular expertise in producing Reggae and Caribbean Music events.
- Reggae Soca Music Awards at The Broward Performing Arts Center
- Jamaican Vintage Music Festival Concert Series
- Africa Unite Concert February 2005, A tribute to Bob Marley in Addis Abba Ethiopia, 300,000 in attendance
- Jacmel Music festival May 2007, 24 bands, Jacmel Haiti, 150,000 in attendance
THE FANS & BUYING POWER
CLOSE TO 1.5 MILLION AFRICAN AMERICANS AND PEOPLE OF CARIBBEAN DESCENT LIVE IN SOUTH FLORIDA
Florida emerges as #2 in Black population coming in second only to New York State. However, almost 20% of Florida's Black population is Foreign born. This is due to the huge influx of Haitians, Jamaicans, Dominicans, and others of African descent from the Caribbean.
Although they may be of Caribbean descent, several of the new migrants are not coming from the Islands. Many are moving from the Caribbean communities of big cities in the northeast. They move here for the better weather without having to sacrifice culture.
ADVERTISERS CONTINUE TO INCREASE SPENDING TO REACH THIS TARGET AUDIENCE
The potential of the African-American/Black market has advertisers dedicating major dollars to reach them—and those dollars are growing at a significant pace. In 2002 advertisers spent $457.9 million to reach African Americans/Blacks through African-American/Black media properties. In 2006, that spending increased by 72.8%, totaling $791 million. Growth occurred across all categories, ranging from Direct Response, Personal Hygiene & Health to Media & Advertising and Audio & Video Equipment.
THE FLORIDA TARGET AUDIENCE FOR THIS CONCERT COMMANDS AN ESTIMATED
57 BILLION DOLLARS IN BUYING POWER!